A good article on why book promotions can fail. It discusses the necessary timing for introducing the media and other things that affect the success of a book promotion. It also talks about some other ways of promoting books.

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If your campaign isn’t doing so well there might be a million reasons why. Everything from the book cover to the timing of the book release could affect sales. But there are a few other components that could affect sales and actually cause a campaign to fail that has the potential of being successfuMore......