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You have your keywords that tells which keywords searchers are searching for when they search for your website and your product line, nevertheless you might want some ideas to insert flavor and improve conversion. I have collected some words that I expect will inspire you. People don’t notice the similar things after they are persistently exposed to them time and again. In online marketing banner blindness is the best recognized example. People simply get used to banners that advertise something that is not worth their time, therefore they stop detect the banners after some time. The similar thing happens with terms that are used to make us do something. Therefore, you ought to change your action terms sometimes to keep them effective. The problem for most writers is that it is extremely complex to change the terms because of old habit. I have made this list of actions terms to help you change terms sometimes to keep making your web copy effect full. Here are a few examples on how you can vary simplicity and colloquial vs. normal words. Indicating Simplicity: down to earth, unfussy, unembellished, explicit, safe and simple, unpretentious, plain and simple, uncomplicated, minimal, precise, easy to, unproblematic, indisputable, minimum, natural, clear-cut, straightforward, effortless, normal, usual, without a hitch, without ornamentation, unsophisticated, ordinary, unequivocal, unambiguous, smooth, undemanding, sticking to the facts, straight-thinking, clean, clear. A colloquial word is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more up close and personal instead of fare away. Be aware that using colloquial words to much to the wrong market segment can have the opposite effect. Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications: Colloquial vs. Normal words: come up for air vs. take a break, has deep pockets vs. has a good source of money, megabucks vs. a lot of money, twenty grand vs. $20,000, blow a fuse vs. lose your temper, blown away vs. greatly impressed, glitzy vs. ashionable, keep your cool vs. remain calm, con vs. deceive, laid-back vs. calm and relaxed, honcho vs. boss, get a kick out of vs. enjoy, bent out of shape vs. become upset, cool vs. great, make waves vs. cause trouble, bummed vs. depressed.
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For other examples on how you can change terms, please read my other articles or read The big words list that help you write web copy that sells or visit PPC SEO for free hands on advice on free keyword lists, how to make a useful keyword report, free top 100 industrial keyword reports, online marketing, how to find the keywords searchers are looking for, SEO, keyword research etc.
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